Summerween

Goal: Create a Halloween Pattern Collection

Summerween is a Halloween collection designed to bring a distinctly Australian flavour to traditional spooky themes. By blending classic Halloween motifs with beach-inspired elements, beginning with a Grim Reaper lounging on a floatie in a neighbour’s pool, the collection reimagines the holiday through an Aussie lens.

The target retail partners for this seasonal Summerween homeware range are Spotlight and the Reject Shop, where the concept could be introduced as a fun, fresh, and locally relevant twist on Halloween décor.