Wasabeats

Goal: Design Packaging for Mass-Produced Headphones/Earphones

For this project, the design draws on current trends in mass consumerism, particularly the rising popularity of blind boxes. These products have gained traction for the excitement they create—the thrill of not knowing exactly what’s inside. Inspired by this element of surprise, the concept incorporates the visual appeal and collectibility often associated with blind box packaging, which consumers frequently keep alongside the item itself.

The final design blends elements of blind boxes with novelty packaging to evoke a sense of anticipation and enjoyment. This approach not only enhances the unboxing experience but also encourages reuse or display of the packaging, supporting more mindful consumption and reducing waste.

The earbuds themselves are styled to resemble unique sushi pieces, adding a collectible, playful quality. Meanwhile, the packaging doubles as a display case, elevating the product into something that feels both fun and special.